How To Advertise On A Budget

Author: Fernando Suarez | | Categories: Business Accountants , Financial Planning , Tax Preparation


Building brand awareness, attracting customers, and selling products can be challenging when starting a new business. In this scenario, advertising is a tried and tested method to help entrepreneurs get people through the door.

However, with salaries to pay, bills piling up, and cash-flow to manage, it can affect how much money can be used for advertising. It makes planning and budgeting essential.

Therefore, if you want to keep your advertising campaign within budget, keep reading to learn some tips and tricks from Fernando Suarez Business Advisors. Following this guide will help you formulate a marketing strategy and get the best bang for your buck.

Recognize your target audience
It’s worth figuring out who might be interested in your product early on. It will enable you to focus on demographics and select a suitable medium to advertise your products and services.

Be consistent 
When creating an advertising campaign, it’s critical to maintain consistent messaging in your marketing collateral. It will help you communicate effectively what your brand stands for and strike a chord with your audience.

Use your sphere of influence to promote your business 
When promoting your business, it’s essential to leverage your network’s support. This community can include friends, family, and business associates who can also render word-of-mouth referrals. 

Extend your reach by using social media 
Social media can give you access to millions of new people organically and tap into specific locations. However, it’s vital to tailor your content to suit the different platforms you are planning on using.

Track your progress 
Once you have created campaigns, it’s critical to use analytics tools to monitor your progress. It will give you an idea of what is working and what needs to be tweaked to grab more attention.

It will also help you set future goals, generate new leads, and convert eyeballs by pushing more people through the sales funnel.

If all these steps get followed, you will be able to confidently craft an advertising campaign that attracts loyal followers, fits within your budget, and exceeds expectations.

If you need any help with consultation for your business or accounting services, email us at

At Fernando Suarez Business Advisors, we specialize in professional bookkeeping/accounting, business licensure, payroll, tax preparation, and financial planning services for small and large businesses. We serve clients across Philadelphia, Wilmington, Conshohocken, Norristown, PA, and Camden, NJ. 

For more details about our accounting and business advisory services in Philadelphia, PA, reach out to Fernando Suarez Business Advisors.